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PROJECT DESCRIPTION:

I was given the absolute pleasure of an opportunity to work at Steve Madden as a Handbag Design Intern. Through my 8 weeks time there I worked closely with the Steve Madden OP (Off Price) team. My last few weeks my team prompted me with a personal project. I was to create my own line of handbags

using my own inspiration creating my own prints, hardware, webbing, line art, etc. 

COLOR PALETTE:

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Through my project I was encouraged creativity, The only "boundary"

I had was I was to confine to the Q2 2023 color palette

 

HARDWARE:

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I began creating an alternate Steve Madden logo, and with doing that I created my own hardware. From Logo plaques, turn locks and buckles.

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WEBBING:

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I created my own webbings to incorporate into my final designs, utilizing the logos that I created and the given color palette.

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PRINTS:

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DESIGN SPECS: