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PROJECT DESCRIPTION:

I was given the absolute pleasure of an opportunity to work at Steve Madden as a Handbag Design Intern. Through my 8 weeks time there I worked closely with the Steve Madden OP (Off Price) team. My last few weeks my team prompted me with a personal project. I was to create my own line of handbags

using my own inspiration creating my own prints, hardware, webbing, line art, etc. 

COLOR PALETTE:

smcolorpallete.png

Through my project I was encouraged creativity, The only "boundary"

I had was I was to confine to the Q2 2023 color palette

COLOR PALETTE

HARDWARE:

SMLOGOHARDWARE.png
SMLOGOTURNLOCK.png
SMLOGOPLAGQUE.png
STEVEMADDENPLAQUE.png

I began creating an alternate Steve Madden logo, and with doing that I created my own hardware. From Logo plaques, turn locks and buckles.

SMBUCKLE.png
HARDWARE

WEBBING:

SMWEBBING1.png
SMWEBBING2.png

I created my own webbings to incorporate into my final designs, utilizing the logos that I created and the given color palette.

SMWEBBING3.png
WEBBING
PRINTS

PRINTS:

SMPRINTS-01.png
DESIGN SPECS

DESIGN SPECS:

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